Search engine optimization (SEO) is the process of improving the volume and quality of traffic to your web site from search engines via search results for targeted keywords. The higher your site "ranks", the more searchers will visit your site.

Sites' positions in search engine results are determined based on a number of factors. At Netplex we will optimize your web site in order to ensure that your site can easily be found on major search engines. NETPLEX can perform a complete analysis of your site's code, text, and links to ensure that search engines will be able to read ("crawl") your site's content.

This includes:

• Validation and minor adjustments of your site's home page code and text
• Create and integrate additional content for your home page based on your final keyword list
• We will develop an XML site map for your Web site
• We submit your domain name to major search engines and directories; specifically, Yahoo & Yahoo Webmaster Tools (these are two different things), Google & Google Webmaster Tools and DMOZ.

Netplex can also set up your Google AdWords account. We have years of experience and know all the tips and tricks behind Google marketing. Netplex has had the opportunity to sit in on several meetings with a Google Representative, thanks to one of our clients. These meetings have provided us with a wealth of information when optimizing and setting up AdWords accounts.